When it comes to choosing new glasses, you have options, but none like CHROMA modern Eyewear Eyecare. As Fort Worth’s trusted destination for eye health and high-style eyewear, CHROMA stands apart. We’ve been named one of America’s Finest Optical Retailers and earned the title of 360West’s Favorite Optometrist three years running, not to mention being voted Best Eyewear in Fort Worth by Fort Worth Magazine.
Why? Because we combine medical precision, fashion-forward design, and a concierge-level experience you won’t find anywhere else. From eye exam to final fit, we deliver personalized service, curated frames, and top-tier lens technology, all under one roof.
Here are 6 reasons why CHROMA is the best place to buy your next pair of glasses:
- Professional advice tailored to your visual needs and lifestyle.
- Precise measurements for glasses that fit perfectly.
- Access to frames that other retailers might not carry, ours come directly from the manufacturer and are never discontinued products or sourced from third-party sellers
- Quality lens technology with custom coatings.
- Ongoing follow-up care and adjustments.
- Access to warranties and repairs for peace of mind.
Professional Advice Tailored to You
Your vision is as unique as your fingerprint. When you visit your optometrist, you’re not just shopping; you’re getting the knowledge of trained eye doctors who understand the nuances of optics.
Quality glasses start right in the exam room. Ever struggle to decide which frames option, number 1 or number 2, is better?
Option 1 might provide sharper vision correction, while the other might feel more comfortable. Or perhaps they both feel the same. If you’re unsure, your optometrist will help you understand this difference and help you select the option that works well for you.
At CHROMA, our optometrists take the time to understand your day-to-day routine, style preferences, and vision goals, so you get more than just a prescription. With our tailored recommendations and deep product knowledge, we’ll help you choose frames, lenses, and coatings that are the perfect fit for your lifestyle:
- Do you sit at a screen all day? Blue light-blocking lenses can help prevent digital eye strain.
- Are you active or play outdoor sports? Durable frames and scratch-resistant lenses are the way to go.
- Concerned about progressive lenses? We can help with this transition with tips and personalized guidance.
- Or just want to look amazing? Our curated collection of frames from Tom Ford, Kirk and Kirk, Blackfin, Etnia Barcelona, LaFont, and l.a. Eyeworks will ensure you turn heads with bold, high-fashion frames that exude confidence, sophistication, and irresistible style
Precise Measurements
Poor-fitting eyeglasses might slide down the bridge of your nose or pinch at the temples, leaving you with headaches and discomfort.
When your glasses don’t truly fit, you’re less likely to reach for them, forcing your eyes to work harder than they have to. Without precise measurements, you may not have optimal vision.
At CHROMA, we use precise optical tools, like our digital pupillometer and advanced fitting systems, to ensure every measurement is spot-on. Our team is trained to fine-tune each adjustment for all-day comfort, especially for multifocal and progressive lenses that require expert calibration.
Online apps can be unreliable. An accurate pupillary distance (PD) measurement becomes even more important with multifocal lenses for a seamless transition across different distances.
Unique Frames
At CHROMA, our frames are sourced directly from leading designers and exclusive lines you won’t find at big-box stores or third-party sellers. We pride ourselves on carrying bold, fashion-forward, and timeless collections curated for Fort Worth’s most discerning clientele.
From timeless classics to bold, modern designs, you’ll find frames that not only suit your style but are built to last—paired with the professional guidance to get it just right.
Quality Lens Technology
Although the fun often lies in selecting a new pair of frames, the power of your glasses lies in the lenses. Their quality significantly affects your vision.
At CHROMA we offer lenses from top-tier labs known for precision and innovation. We pair your prescription with advanced materials and performance coatings, because every detail matters when it comes to clear, comfortable vision.
Some of these custom coatings that enhance your day-to-day life include:
- Anti-reflective coatings
- Scratch-resistant coatings
- Polarized options for sunglasses
- UV protection or transition lenses
- High-index, ultra-thin lenses for stronger prescriptions
Eyeglasses are an investment, which is why their quality truly matters.
Ongoing Follow-Up Care
Glasses are like jeans. Even when they fit perfectly, over time, they can relax and may need adjustment. When you choose CHROMA, you’re not just getting glasses, you’re getting a lasting partnership. We offer complimentary adjustments and cleaning for the life of your frames, because your comfort and satisfaction matter long after you leave the office.
This added convenience helps your glasses remain practical and comfortable for the long haul.
Warranties & Repairs
Accidents happen, and glasses are no exception. What do you do when you sit on your frames, scratch a lens, or notice a loose hinge? At CHROMA, our close relationships with lens and frame manufacturers mean faster repairs, easy warranty claims, and fewer headaches.
Whether it’s a minor fix or a full replacement, our in-house team gets it done right with minimal disruption to your day. It’s all part of the added peace of mind you get when you invest in eyewear with CHROMA.
Invest in Your Eyes—and Your Style
At CHROMA, we don’t just sell eyewear—we style vision. Our boutique-level experience blends cutting-edge optometry with bold fashion choices and world-class service. Come see why we’re Fort Worth’s go-to destination for people who care about their eye health and how they look.
Visit us in person, call (817) 765-4687, or text (817) 737-6281 to book your appointment today. Your perfect pair awaits.
